How Many Pages Does a Business Website Really Need in Lincolnshire?
This is one of the most common questions asked by businesses in Boston, Spalding and Kings Lynn. The answer depends entirely on your goals. A website built for visibility across Lincolnshire will look very different to a simple brochure site.
The short answer
Most small business websites need more pages than they think.
If you want to rank in Google and generate enquiries consistently, a two page website is rarely enough.
Starter Website (2–3 pages)
- Homepage
- Contact page
- Optional about page
Best for early stage businesses not relying on search traffic.
Growth Website (5–8 pages)
- Homepage
- About
- Individual service pages
- Portfolio
- Contact
Ideal for businesses targeting Boston, Spalding or Kings Lynn locally.
Authority Website (10+ pages)
- Dedicated service breakdowns
- Supporting blog content
- Location targeted content
- Case studies
Best for dominating search results across Lincolnshire and surrounding towns.
Video: Why page structure matters
Why more pages can mean more traffic
Each page creates another opportunity to rank. For example, a business serving Peterborough and Boston could create separate service pages targeting each area naturally.
This does not mean creating spam pages. It means creating genuinely useful content for each service or location.
Common mistake
Many businesses across Lincolnshire try to rank for everything on one homepage. Google prefers focused pages with clear topics.
Examples of structured sites
Client Reviews
Portfolio
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